LISTEN NOW: Varun Duggirala ; Ankur Warikoo on Consistency, Inner-negativity & growing your passion · 58 min
July 8, 2021

🧠 Anto Philip on resetting his social media & the Gen-Z mindset

🧠 Anto Philip on resetting his social media & the Gen-Z mindset

The CEO & Co-Founder of Under25 Anto Philip went on a prolonged personal break from social media in 2020. As the brain behind one of India’s most prominent youth culture platforms, Anto has seen the sheer exhaustion that comes with the constant demands of social media, especially as a content creator. In this episode, Anto and I talk about what keeps us going as creators and how focusing on content that serves a purpose over just the numbers drives so much more value 00.00 Intro 06:00 Going offline to regain focus in what's important 10:28 Experimenting with content and breaking the norm 18:17 Once you've mastered the habit game, then what? 26:26 Learning to just have fun as a content creator 34:35 "Boredom" can be super constructive too 37:51 What Anto like as a kid (and where did his interest in content come from) 44:42 Being a multi-hyphenate and drawing from culture, community and story 53:18 Balance between high quality and high volume 56:02 How the audience shapes the content 59:20 Public vs private persona? 1:01:32 Outlook on the future. Where's the zombie apocalypse?!! 1:03:26 Celebrating chaos and confusion that comes with experimentation 1:05:15 Being a creator is not easy! 1:08:53 Outro Follow me across social media platforms @VarunDuggi Write in at hellos@varunduggi.com And to be a part of my exclusive first draft idea base subscribe to my newsletter https://varunduggi.substack.com About the Varun Duggi Show The Varun Duggi show is focussed on Work, life and everything in between... Monday’s will be about insights for work, Friday’s are all about Life (and there is stuff coming soon on Wednesday’s as well for the things in between) --- Send in a voice message: https://anchor.fm/take-a-pause-varun-duggi/message