July 8, 2021
🧠 Anto Philip on resetting his social media & the Gen-Z mindset
The CEO & Co-Founder of Under25 Anto Philip went on a prolonged personal break from social media in 2020.
As the brain behind one of India’s most prominent youth culture platforms, Anto has seen the sheer exhaustion that comes with the constant demands of social media, especially as a content creator.
In this episode, Anto and I talk about what keeps us going as creators and how focusing on content that serves a purpose over just the numbers drives so much more value
06:00 Going offline to regain focus in what's important
10:28 Experimenting with content and breaking the norm
18:17 Once you've mastered the habit game, then what?
26:26 Learning to just have fun as a content creator
34:35 "Boredom" can be super constructive too
37:51 What Anto like as a kid (and where did his interest in content come from)
44:42 Being a multi-hyphenate and drawing from culture, community and story
53:18 Balance between high quality and high volume
56:02 How the audience shapes the content
59:20 Public vs private persona?
1:01:32 Outlook on the future. Where's the zombie apocalypse?!!
1:03:26 Celebrating chaos and confusion that comes with experimentation
1:05:15 Being a creator is not easy!
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About the Varun Duggi Show
The Varun Duggi show is focussed on Work, life and everything in between... Monday’s will be about insights for work, Friday’s are all about Life (and there is stuff coming soon on Wednesday’s as well for the things in between)
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